What We Say

Ideas, inspiration and advice for B2B tech marketers

Blog | Jul 2020

Do You Really Need That Press Release?

It’s a common dilemma when handling marketing and public relations for B2B tech firms: Any time there’s news – big or small – the expectation is that you should issue a press release. The reality, though, is that press releases aren’t warranted for every announcement, and there often are creative alternatives to press releases that will be a better fit.


Global Reach

We’re a single, unified team based in the critical media and analyst markets of the US and UK - with contacts across the world. We’re in a rare sweet spot - a focused, boutique operation with global reach. Drop us a note.

  • This field is for validation purposes and should be left unchanged.

By submitting this form, you agree that you have read and understand Sonus PR's Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

Sonus Public Relations LLC

540 Howard Street
2nd Floor
San Francisco
CA 94105
United States

+1 (415) 965-3212

Sonus Public Relations Ltd

69 Old Street
United Kingdom

+44 20 3751 0330