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Ideas, inspiration and advice for B2B tech marketers
Blog | Jun 2021
Why Content Is Still King – Especially In B2B Tech
A quick search today on LinkedIn reveals that there are more than 266,000 jobs in the United States alone that center around content. Likewise, a similar search with the term “thought leadership” reveals more than 56,000 job openings in the US. Almost 9,000 of those combined positions specify B2B experience, underscoring the vast need that B2B marketing teams have for content creators.