Articles
What We Say
Ideas, inspiration and advice for B2B tech marketers
Blog | Jul 2020
Do You Really Need That Press Release?
It’s a common dilemma when handling marketing and public relations for B2B tech firms: Any time there’s news – big or small – the expectation is that you should issue a press release. The reality, though, is that press releases aren’t warranted for every announcement, and there often are creative alternatives to press releases that will be a better fit.
Blog | Jul 2020
The Anatomy Of An Effective Newsjack
It’s happened before: You see a blog, tweet or news story that’s trending, and you have a great idea for how your company can riff off of the idea to gain exposure – the classic newsjack. But successful newsjacking takes experience and following a certain formula to ensure that your great idea doesn’t become a missed opportunity.
Blog | Jul 2020
How To Use Gartner’s Hype Cycle To Define Marketing Strategy
Most people in B2B tech marketing are aware of Gartner’s iconic Hype Cycle. Beyond providing interesting data, however, the Hype Cycle can be a key tool for tech marketers to define their marketing strategy.
Blog | Jul 2020
Using Your Company’s Stakeholders To Create Great Content
Internal stakeholders are one of the greatest resources that tech marketers have for creating compelling content. Engineers, C-level execs, project managers, technology managers or security specialists are just a few examples of internal stakeholders within your company who can help you develop outstanding content.
News | Jul 2020
What Can Tech Marketers Learn From Superheroes?
Inspiration can be found in the oddest of places. Tech marketers, for instance, can learn a number of lessons from superheroes.
News | Jun 2020
7 Tips For A Better Website Press Page
Make it easy for journalists to find information and write about you.