How do we do that?
By focusing on what delivers the greatest impact
We focus on the core tech PR agency capabilities that most effectively transform the reputation of our clients.
By remaining focused and not trying to be all things to all people, we’ve become better and better in these key areas.
Our Account Leads are intelligent, organized strategists who drive results and create order.
They operate the Sonus FRAMEwork, a real-time, data-infused strategic framework designed to move the needle for their clients’ business.
Big media wins
We specifically hire individuals with a rare flare for media relations and dedicate them to that role.
They are the ones that thrive on creating new angles, who love the ‘win’ of securing a major article and take pride in seeing how good they’ve made their client contacts look to their exec team.
If you’ve ever been disappointed with the content creation abilities from a tech PR agency, that’s because you haven’t worked with us before.
We hire brilliant, natural writers who are dedicated to specific sectors and who quickly become beloved by the clients that they serve.
We hire dedicated analyst relations professionals to focus on a specific tech sector and become the go-to expert in their field.
They know the right way to make you into a company that the right folks at Gartner, Forrester, IDC and all the niche firms will take seriously.
Tech PR CASE STUDIES
And what are the results from that?
Through focus, discipline and smart hiring, we consistently make our clients into the leading voice in their sector, even if they’re not the largest company in that sector. Our clients ‘punch above their weight’ and appear to be the company to watch in their market, giving them the platform to drive their business forward.
2022 Share of Voice
Test and measurement company
We delivered over 50% of the global share of voice in the telecom test and measurement market in 2022, yet the competitor with a 22% share of voice in ten times larger than our client.
Domination was achieved even though we had 11% of the sector’s press releases.
The head of marketing at the competitor in the #5 position told us one time that if our client “were ever stupid enough to let you go”, we should contact them first.
We took over the account from one of the world’s largest PR agencies and delivered a 378% increase in the volume of articles in the first year.