The Telecom Storytellers

Scroll to find out why we are probably the best telecom PR agency on the planet


We’re the Telecoms PR agency that makes you the de facto leader in your field

We realize that’s a pretty big claim – but it’s absolutely real and we have the evidence to prove it.

We’re a tech PR agency, one of very few around the world, with solid telecom PR experience – and we deliver the best results. Read on to find out why.


Proof that our clients dominate mindshare


Why does dominating mindshare matter?

The default goal for every telecom PR campaign should be dominating your sector, becoming the company that people know and trust the most. That high level of awareness is the platform for growth that your company needs to build a successful business.

Be the experts

You need to be the company that your prospects know they can turn to when they need a company with your expertise. When you have effective telecoms PR, you become an established expert in your sector – and when they need a solution to a problem, you’re already established as the authority and you’re already at the top of their list to engage.

Build your funnel

Virtually every sales and marketing funnel begins in the same place – awareness. To reach your company’s full growth potential, your awareness needs to be as high as possible, so that you have the greatest potential for landing sales.

“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”

Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions


So how do we keep doing this for our clients?

By mastering the science and the art of telecom PR

Data-led PR strategy

It’s pretty rare for a PR agency to even use the phrase ‘data-led PR strategy’. But, that’s exactly what’s at the heart of our campaigns – actual, real, usable data that will impress even the toughest tech company CEO.

Razor-sharp targeting

We are a fluff-free agency. We have a commercial responsibility to our clients to understand exactly where your prospects go for their information. We use data science to determine exactly how and where we can best influence your target market.

Multi-layered expertise

Most agencies don’t realize they’re caught in an old and ineffective agency paradigm, whereby their clients don’t receive genuine market expertise. We’ve redesigned the PR agency structure, so that you only deal with experts, both in their domain (such as media relations) as well as their sector (such as telecom).

Focused on delivery

When you win, we win. In our contract, you’ll see that we sign up for definitive outputs, so you know it’s in our best interests to keep delivering on your behalf.

Geek to human translation

There is a relatively small pool of people who can understand deep telecom tech and then translate that into fluid, understandable writing that engages your audience. We have some of the best geek-to-human translators in the business.

Smart storytelling

Storytelling only hits home if we’ve successfully understood the perspective of your target audience and talked to them about what they care about. That’s ‘smart storytelling’ and we’ve nailed it.

Baked-in proactivity

As part of our agency structure re-design, we’ve created a role for natural-born media relations pros to do what they do best – create new angles and new media pitches – consistently and proactively.

Borderless PR

Somehow, in our digital world, PR agencies have not caught onto the fact that you can contact journalists in any country, so long as you have the right contacts and a good story. We’ve broken the mold and we’ll find all the right journalists across our planet and engage them.

“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”

Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering

“Sonus understands the nitty gritty details of our highly technical business at least as well as I do. That level of understanding and detail is extremely rare in an agency.”

Chris Goswami, fmr. Director of Communications, Enea