OUR PURPOSE AS A SPACE TECH PR AGENCY
We’re the space tech PR agency that makes you the de facto leader in your field
Yes, we admit that’s a pretty bold claim. The good news though is that it’s completely real and we have the data to support that.
We’re a tech PR agency, one of the very few that has years of space sector PR experience. And as luck would have it, we also deliver the best results. Read on to discover why.
SPACE TECH PR CASE STUDIES
Proof that our clients dominate mindshare
2022 Share of Voice
Orbital launcher company
In an extremely competitive European microlauncher market, through our work, our client is the company that its target audiences read most about.
Its competitors all have active PR campaigns, yet our client still comes out on top through our story creation, media targeting, and media management.
In 2022, in addition to securing hundreds of editorial articles, we secured landmark coverage in the BBC, The Times, Sky News, and the Daily Mail, as well as significant space sector articles in Space.com, Space News and more.
THE BUSINESS IMPACT OF SPACE TECH PR
Why does dominating mindshare matter?
The significance of having greater awareness than your rivals cannot be overstated. With it, you have easier stakeholder relationships, better access to funding, and smoother sales cycles. Dominating mindshare should be the default goal for every space tech PR campaign.
Be the experts
When you are considered to be the authority or voice of a particular sector, your target audience knows that you are the company to engage. With effective space tech PR on your side, you can ensure that yours is the company to contact when they are in need of the expertise you have.
Build your funnel
To reach your company’s full growth potential, you need the oxygen of publicity in addition to the brilliance of your engineering. With high awareness, your sales and marketing funnel can build, giving you the platform for growth.
Chris Larmour, fmr. CEO, Orbex
MASTERY FROM A SPACE TECH PUBLIC RELATIONS AGENCY
So how do we keep doing this for our clients?
By mastering the science and the art of space tech PR
Data is at the heart of all our campaigns. From targeting to objectives to measurement, we have a level of scientific rigor that will be respected by even the toughest space tech CEO.
With the space sector, it is easy for a PR agency to secure some media coverage, but is it the right media coverage in the places read by your stakeholders? We use data science to determine what your stakeholders read and target intelligently from there.
Most PR agencies are stuck in a 50-year-old pyramid model whereby most of the work for their clients is still done by juniors. We re-designed the PR agency model so that all clients receive expertise in a sector (such as space) as well as a domain (such as content development).
We put tangible deliverables into our client contracts, meaning that our clients know that it is on us to deliver results, no matter what.
The ability to understand deep tech and translate that into writing that can be understood by technical and non-technical audiences is rare. We have those writers and they are loved by our clients.
It is not enough to say something, you need to communicate so that you’re speaking to the challenges and concerns of your target audiences. We have a smart storytelling methodology that delivers just that.
As part of our re-design of the PR agency model, we included pro-active media relations as part of it. That means on your account there is a dedicated person tasked with pro-actively telling your story to the media consistently – not just when there is a press release.
It is shocking that most PR agencies haven’t figured out by now that in our digital world, you can now engage journalists in any geography. We find the most influential media wherever they may be based and engage them.
“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”
Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering
THE SPACE TECH PR AGENCY THAT CONSISTENTLY DELIVERS
Stories we’re generating for our clients
“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”
Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions