ENTERPRISE TECH PR FIRM: ENTERPRISE TECH PR AGENCY

The Enterprise Tech Storytellers

Scroll to find out why we are probably the best enterprise tech PR firm on the planet

OUR PURPOSE AS AN ENTERPRISE TECH PR FIRM

We’re the enterprise tech PR agency that makes you the de facto leader in your field

Yes, we’re well aware that’s a pretty bold statement for a tech PR agency. Nonetheless, it’s true.  Consistently, we make our clients the most visible company in their space.

That means that your prospects will read more about you than they will read about your competitors.  By dominating the mindshare in your market, you become the de facto leader in your field.

ENTERPRISE TECH PR CASE STUDIES

Proof that our clients dominate mindshare

THE BUSINESS IMPACT OF WORKING WITH EXPERIENCED ENTERPRISE TECH PR AGENCIES

Why does dominating mindshare matter?

Whether anyone else will tell you this or not, dominating mindshare in your sector should be the default setting for your enterprise tech PR campaign.  By being the most visible company in your space, your prospects will trust you more and be more likely to seek you out when they need a company with your expertise.

Experienced enterprise tech PR agencies know that even if your technology is amazing and your team is stellar, you will not reach your full potential if your prospects don’t know you and therefore don’t have any reason to trust you. Mindshare is critical, especially in new and emerging markets, because that typically translates into market share.

Be the experts

When you are already seen to be the experts in your field, sales cycles are smoothed out and prospects will reach out to you when they need an organization with your expertise.

Build your funnel

We’re all familiar with the standard sales and marketing funnel diagrams.  And there’s a good reason that they start with awareness. Without awareness of your company and your capabilities, sales won’t even get started.

“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”

Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions

MASTERY FROM AN ENTERPRISE TECHNOLOGY PUBLIC RELATIONS AGENCY

So how do we keep doing this for our clients?

By mastering the science and the art of enterprise tech PR

Science
Art
Data-led PR strategy

The smartest place to start your PR strategy is with hard data (which is not something you’ll hear from many PR agencies). We start with understanding your competitive position, so we can chart a course to dominance.

Razor-sharp targeting

Just “doing some PR” is rarely the answer to improving your business prospects. We infuse our campaigns with data science to understand where your prospects go for their information, so we can be razor-sharp in engaging the right publications.

Multi-layered expertise

We’re doing something new here with our structure as an agency. We’ve re-formatted our agency structure to make sure the people you engage with at our agency are both expert in their discipline (such as analyst relations) as well as their domain (such as enterprise tech).

Focused on delivery

Refreshingly, we tell you precisely the deliverables we will achieve for you during our PR campaign. RIP fluffiness.

Geek to human translation

It is not as easy as you may think to eloquently explain deep tech concepts in a way that people can understand. Our dedicated writers have mastered the art of geek to human translation.

 

Smart storytelling

Our storytelling is done with purpose. We start with your target audience, figure out their challenges, and create content that directly addresses their hopes and challenges.

Baked-in proactivity

With our agency structure, you will have a person whose job it is to regularly and consistently pitch you and your story to the media.

Borderless PR

Amazingly, most PR agencies haven’t figured out that in this digital world you can easily target and be successful with media and analysts outside your national borders. We have figured that out, by the way.

“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”

Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering

“Sonus understands the nitty gritty details of our highly technical business at least as well as I do. That level of understanding and detail is extremely rare in an agency.”

Chris Goswami, fmr. Director of Communications, Enea