OUR PURPOSE AS AN ENTERPRISE TECH PR FIRM
We’re the enterprise tech PR firm that makes you the de facto leader in your field
Yes, we’re well aware that’s a pretty bold statement for a tech PR firm. Nonetheless, it’s true. Consistently, we make our clients the most visible company in their space.
That means that your prospects will read more about you than they will read about your competitors. By dominating the mindshare in your market, you become the de facto leader in your field.
ENTERPRISE TECH PR CASE STUDIES
Proof that our clients dominate mindshare
12-month Share of Voice
Enterprise network & cybersecurity firm
Despite having two ‘household name’ networking and cybersecurity companies as their competitors, we delivered over 50% of the share of voice in their target market.
We achieved this with a combination of intelligent media targeting through news and regular production of engaging thought leadership content.
This was in sharp contrast to the previous agency, a large global tech PR agency, that regularly produced zero articles each month for the company.
THE BUSINESS IMPACT OF WORKING WITH EXPERIENCED ENTERPRISE TECH PR AGENCIES
Why does dominating mindshare matter?
Whether anyone else will tell you this or not, dominating mindshare in your sector should be the default setting for your enterprise tech PR campaign. By being the most visible company in your space, your prospects will trust you more and be more likely to seek you out when they need a company with your expertise.
Experienced enterprise tech PR agencies know that even if your technology is amazing and your team is stellar, you will not reach your full potential if your prospects don’t know you and therefore don’t have any reason to trust you. Mindshare is critical, especially in new and emerging markets, because that typically translates into market share.
Be the experts
When you are already seen to be the experts in your field, sales cycles are smoothed out and prospects will reach out to you when they need an organization with your expertise.
Build your funnel
We’re all familiar with the standard sales and marketing funnel diagrams. And there’s a good reason that they start with awareness. Without awareness of your company and your capabilities, sales won’t even get started.
“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”
Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions
MASTERY FROM AN ENTERPRISE TECHNOLOGY PUBLIC RELATIONS FIRM
So how do we keep doing this for our clients?
By mastering the science and the art of enterprise tech PR
The smartest place to start your PR strategy is with hard data (which is not something you’ll hear from many PR agencies). We start with understanding your competitive position, so we can chart a course to dominance.
Just “doing some PR” is rarely the answer to improving your business prospects. We infuse our campaigns with data science to understand where your prospects go for their information, so we can be razor-sharp in engaging the right publications.
We’re doing something new here with our structure as an agency. We’ve re-formatted our agency structure to make sure the people you engage with at our agency are both expert in their discipline (such as analyst relations) as well as their domain (such as enterprise tech).
Refreshingly, we tell you precisely the deliverables we will achieve for you during our PR campaign. RIP fluffiness.
It is not as easy as you may think to eloquently explain deep tech concepts in a way that people can understand. Our dedicated writers have mastered the art of geek to human translation.
Our storytelling is done with purpose. We start with your target audience, figure out their challenges, and create content that directly addresses their hopes and challenges.
With our agency structure, you will have a person whose job it is to regularly and consistently pitch you and your story to the media.
Amazingly, most PR agencies haven’t figured out that in this digital world you can easily target and be successful with media and analysts outside your national borders. We have figured that out, by the way.
“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”
Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering
THE ENTERPRISE TECH PUBLIC RELATIONS FIRM THAT CONSISTENTLY DELIVERS
Stories we’re generating for our clients
“Sonus understands the nitty gritty details of our highly technical business at least as well as I do. That level of understanding and detail is extremely rare in an agency.”
Chris Goswami, fmr. Director of Communications, Enea