OUR PURPOSE AS AN ELECTRONICS PR AGENCY
We’re the electronics PR agency that makes you the de facto leader in your field
We know that’s a pretty strong statement, but our track record with clients proves that’s what we do.
For our electronics clients, we deliver domination of mindshare. You become the company that they read about more than any other – you become the de facto leader in your field.
We’re a tech PR agency, one of very few around the world, with substantial electronics PR experience – and we deliver the best results. Read on to find out why.
ELECTRONICS PR CASE STUDIES
Proof that our clients dominate mindshare
2023 Share of Voice
Fabless chipmaker
This chipmaker with expertise in custom ASICs approached Sonus because its lack of market presence was making its sales function more challenging.
Within a few months, the chipmaker had greater market visibility than any of its rivals.
This was achieved through a combination of news generation and strategic thought leadership placements.
THE BUSINESS IMPACT OF WORKING WITH EXPERIENCED ELECTRONICS PR AGENCIES
Why does dominating mindshare matter?
Dominating mindshare needs to be the founding principle for every electronics PR campaign. Experienced electronics PR agencies know that however good your technology or your people may be, the organization with the easiest path to success is the company that people know best – and consequently trust most.
Mindshare frequently becomes market share, especially in new and emerging sectors.
Be the experts
When your prospects need a company with your expertise, your ability to secure their business is far greater when they already know your name and they have seen you demonstrate that expertise.
Build your funnel
Every marketing and sales funnel starts with awareness. Without knowing about you, your prospects cannot go through your funnel and become a sale.
“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”
Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions
MASTERY FROM AN ELECTRONICS PUBLIC RELATIONS AGENCY
So how do we keep doing this for our clients?
By mastering the science and the art of electronics PR
We start our PR strategies with data, understanding your competitive position, so that we can plot a course for you to get to and remain at the head of the pack.
Our electronics public relations agency pinpoints the exact publications that your target audience reads, using hard data. We gather and employ resources rarely used elsewhere in the PR world so that we know for sure how best to reach your target audience.
We organize ourselves differently than other PR agencies. Our structure means that your team is comprised of experts at every level, both in terms of their area of knowledge (such as electronics) and their discipline (such as content creation).
We’re a business service and we operate like one. At the start of our campaigns, we explain the deliverables that we will achieve and include them in our contract with you.
It is a rare skill to be able to take complex technologies and weave interesting stories from them. We hire full-time geek-to-human translators that will eloquently tell your story.
We start with your target audience, understand their desires and pressures and work back to you, so that we can tell stories that resonate strongly with your target audience.
Rather than just trying to fit in proactive media outreach when we can, we’ve carved out a very specific role at Sonus where it becomes the job of an experienced media relations professional to do proactive work, week in and week out.
Times have changed. It turns out that you don’t need an agency to have offices in 50 countries to do global PR. We find the media and analyst influencers in whatever country they reside in and engage them successfully.
“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”
Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering
THE ELECTRONICS PUBLIC RELATIONS FIRM THAT CONSISTENTLY DELIVERS
Stories we’re generating for our clients
“Sonus understands the nitty gritty details of our highly technical business at least as well as I do. That level of understanding and detail is extremely rare in an agency.”
Chris Goswami, fmr. Director of Communications, Enea