OUR PURPOSE AS AN AI PR AGENCY
We’re the AI PR agency that makes you the de facto leader in your field
That’s a pretty bold statement, huh? But it’s not just talk. Our track record with clients demonstrates our ability to deliver on this promise.
Consistently, we deliver domination of mindshare for our AI clients. To your target market, you’re the company they read about most – you’re the de facto leader in your field.
We’re a tech PR agency, one of very few around the world, with solid AI PR agency experience – and we deliver the best results. Read on to find out why.
AI PR CASE STUDIES
Proof that our clients dominate mindshare
2022 Share of Voice
Enterprise AI company
From a standing start for a company with zero awareness, we made this AI company into one of the leading voices in enterprise AI, outstripping much larger and more established companies in the space.
Our AI PR expertise meant that the news that we generated for this company delivered far more coverage than competitors’ news. And the thought leadership we generated has been sharper and far more regular than competitors.
This company has now reached a tipping point of awareness and momentum where media coverage now appears for them without us delivering new news or opinions to the media.
THE BUSINESS IMPACT OF WORKING WITH EXPERIENCED AI PR AGENCIES
Why does dominating mindshare matter?
Dominating mindshare in your sector should be the default setting for every AI PR campaign. Experienced AI PR agencies understand that no matter how good your technology or your people, historically, the organizations that usually “win” in a sector are the ones that people know best — and consequently trust most.
Over time, mindshare typically translates into market share, particularly in new and emerging sectors.
Be the experts
Your company is the first company that comes to mind when your prospects need to engage a company with your expertise. They keep reading about you and that familiarity engenders trust.
Build your funnel
What is at the top of every sales & marketing funnel diagram? Awareness. If people don’t know you and trust you, you won’t get close to your full growth potential.
“Sonus has such an incredible team. When we engaged them, MindsDB was literally starting from scratch with no reach, distribution, or brand awareness. Now we’re seen as a global leader in machine learning because we’ve dominated the media – which really helped us secure our most recent round of funding.”
Dave Martin, fmr. VP Marketing, MindsDB
MASTERY FROM AN AI PUBLIC RELATIONS AGENCY
So how do we keep doing this for our clients?
By mastering the science and the art of AI PR
Our strategies are informed by data, made possible by our specialized PR analytics technology. This enables us to accurately map out your landscape and identify what delivers the greatest impact for your business.
Our AI public relations agency offers insight seldom seen in the PR industry—media targeting based on hard data. Utilizing data science, we pinpoint the exact publications that we know for sure your target audience is engaging with.
Many agencies suffer from a structural problem that they haven’t even identified yet, whereby clients receive minimal expertise from their PR teams. We’ve redesigned our structure to ensure that each team member is not just focused on a specific area like content creation, but also specialized in a particular sector, such as enterprise technology.
We incorporate concrete deliverables into our agreement with you, ensuring that our objectives align with your ongoing success each month.
We transform complex technology into narratives that captivate your intended audience, showcase your expertise, and grow your business. Our writers are fluent in technical jargon yet excel at crafting accessible content.
Building from a strong base of data-driven insights, we intelligently channel our creativity to produce compelling storylines that not only attract media attention but also resonate with your desired audience.
Unlike other agencies that fit proactive media outreach into their schedules when possible, we employ a seasoned expert solely dedicated to pitching the media consistently, week after week.
The idea that you must be geographically close to a journalist for effective engagement is pre-digital thinking, yet it remains the conventional approach in PR. We identify and establish relationships with the appropriate journalists, regardless of their geography.
“You literally took us from 0 to 100 in terms of ramping up our media awareness and we couldn’t be happier with the results.”
Michelle Songy, CEO, Press Hook
THE ARTIFICIAL INTELLIGENCE PUBLIC RELATIONS FIRM THAT CONSISTENTLY DELIVERS
Stories we’re generating for our clients
“Our AI startup got featured in FastCompany, TechCrunch, Geekwire… All thanks to you. I’m eternally grateful.”
Daniel Cintra, Co-Founder, Augment AI