Case Study

Wireless Broadband Alliance: Increasing editorial coverage by 580%

The Wireless Broadband Alliance is an industry body dedicated to the promotion and evolution of Wi-Fi. In recent years, awareness of the organization and its work had plateaued, despite working with a PR agency with telco experience.

The Problem

The Wireless Broadband Alliance is an industry body dedicated to the promotion and evolution of Wi-Fi. In recent years, awareness of the organization and its work had plateaued, despite working with a PR agency with telco experience. As the WBA looked to expand its membership, it needed a more expansive and global PR push.

The Solution

For the first announcement Sonus worked on, we generated 4x more editorial articles for WBA than the former agency had ever achieved with any previous announcement. With thoughtful targeting of media, a global approach and a renewed focus on story-telling, the WBA saw a monthly increase in editorial articles of 580%, compared to the previous agency. The potential reach of articles increased by 2,780%.

Business Impact

The WBA has become a far more recognizable global brand. Awareness of the organization has hit every continent through sustained media coverage. With its increased profile, the organization’s work has generated greater interest from members and non-members, enabling WBA to lead more ambitious global projects and expand its membership.

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