Tag Archives: Public Relations

Tech marketing lessons from superheroes

What tech marketing can learn from superheroes

In tech marketing, inspiration can come from the most unlikely sources. I got to thinking the other day about what tech marketing lessons we could take from superheroes.It turns out, quite a lot… 1. Have a great origin story Pretty much every superhero has a great origin story. The shy teenager bitten by a radioactive […]


8 tips for a better website press page

Journalists shouldn’t have to hunt around your website for information they can use to write about you. You need to make it easy for them. A good media section on your website shows the media that you are a serious player. And it increases their goodwill towards you, because you’re making their lives easier. Having […]


Use Gartner’s Hype Cycle to define your marketing strategy

Most people in B2B tech marketing are aware of Gartner’s iconic Hype Cycle. But fewer people have considered it as an incredible guide to defining their marketing strategy. Align your marketing strategy to the Hype Cycle and you can shortcut a lot of navel-gazing about the right marketing strategy and start executing. It is easy […]

Paid earned owned media technology PR tech PR London San Francisco

What you need to know about earned, paid and owned media

The media has changed. There was a time, not so long ago, when businesses only wanted to be featured in broadsheets and broadcast outlets. That era is long gone. Now PRs have to navigate blogs, websites, video channels and a host of high-profile and emerging tech and business sites. What follows is by no means […]

Tech PR’s Role in Getting Your Startup Acquired

Nowadays it seems like everyone and their college roommate has a billion dollar tech startup idea. But the question is, will it attract the attention needed to become the next unicorn? Ingenuity and hard work are only going to get tech startups so far before they hit a brick wall. If the end game is […]

The business case for external PR and marketing support

Okay, you know that you need an external PR and marketing agency to get the marketing and business results your executive team is demanding. But do they understand it? Maybe. Maybe not. Assuming there is not a fully-fledged, board-approved marketing plan with an agency budget already in hand, here are the three arguments for bringing […]

The Mobile World Congress Survival Guide

It’s only a few days away. For those of you who have been there before, you know it’s tough-going at MWC. Follow this guide and it’ll be a lot easier. Buy (or bring) these before you get there: Mobile charging unit This one is gold. More than likely, you’ll be on your smartphone way more […]

Analyst relations

Part 4 of 4: What results should analyst relations deliver?

Part 4 of 4 Analyst relations deep dive Any marketing activity you undertake should be done with the end-results in mind. So what results should analyst relations activity be aiming for? As a professional tech PR and AR consultancy, we aim to ensure that we have Key Performance Indicators (KPIs) in place for our clients. […]

Analyst relations - part 2a

Part 3 of 4: When should you approach industry analysts?

Part 3 of 4 Analyst relations deep dive If you’re less familiar with analyst relations it is not always easy to know when or how to approach analysts. So in this blog post I am laying out, practically, the five times when it is best to approach analysts for a briefing. When they have not […]

Analyst relations post - part 3a

Part 2 of 4: How can you determine which analysts are most important?

Part 2 of 4 Analyst relations deep dive It is widely acknowledged that industry analysts are important influencers in large technology purchases. So while pretty much everyone agrees they are important, how do you prioritize analysts’ influence on your market? Our formula for determining analyst influence is simple, but not simplistic. We take a quadrant […]

Analyst relations post - part 1a

Part 1 of 4: Why are industry analysts so important?

Part 1 of 4 Analyst relations deep dive Industry analysts are “influencers”. You get that. But who, what and where do they influence? Start by looking at the buying cycle or sales cycle in a typical technology sale and match where analysts are engaged. In large enterprises, the buying cycle comprises the same stages. At […]