Tag Archives: Events & Awards

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Use Gartner’s Hype Cycle to define your marketing strategy

Most people in B2B tech marketing are aware of Gartner’s iconic Hype Cycle. But fewer people have considered it as an incredible guide to defining their marketing strategy. Align your marketing strategy to the Hype Cycle and you can shortcut a lot of navel-gazing about the right marketing strategy and start executing. It is easy […]

Major Trends at MobileBeat 2015

Earlier this week, the San Francisco Sonus team attended MobileBeat, hosted by VentureBeat.  A quick three-block walk from our office in downtown San Francisco, MobileBeat was the perfect opportunity for us to take the pulse of the consumer mobile industry and to connect with top professionals and influencers. Word of mouth rules The day started […]

The Mobile World Congress Survival Guide

It’s only a few days away. For those of you who have been there before, you know it’s tough-going at MWC. Follow this guide and it’ll be a lot easier. Buy (or bring) these before you get there: Mobile charging unit This one is gold. More than likely, you’ll be on your smartphone way more […]