Tag Archives: Brand Strategy

Tech marketing lessons from superheroes

What tech marketing can learn from superheroes

In tech marketing, inspiration can come from the most unlikely sources. I got to thinking the other day about what tech marketing lessons we could take from superheroes.It turns out, quite a lot… 1. Have a great origin story Pretty much every superhero has a great origin story. The shy teenager bitten by a radioactive […]

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Use Gartner’s Hype Cycle to define your marketing strategy

Most people in B2B tech marketing are aware of Gartner’s iconic Hype Cycle. But fewer people have considered it as an incredible guide to defining their marketing strategy. Align your marketing strategy to the Hype Cycle and you can shortcut a lot of navel-gazing about the right marketing strategy and start executing. It is easy […]