OUR PURPOSE AS A TELECOM PR AGENCY
We’re the Telecoms PR agency that makes you the de facto leader in your field
We realize that’s a pretty big claim – but it’s absolutely real and we have the evidence to prove it.
We’re a tech PR agency, one of very few around the world, with solid telecom PR experience – and we deliver the best results. Read on to find out why.
TELECOM PR CASE STUDIES
Proof that our clients dominate mindshare
2022 Share of Voice
Test and measurement company
We delivered over 50% of the global share of voice in the telecom test and measurement market in 2022, yet the competitor with a 22% share of voice in ten times larger than our client.
Domination was achieved even though we had 11% of the sector’s press releases.
The head of marketing at the competitor in the #5 position told us one time that if our client “were ever stupid enough to let you go”, we should contact them first.
We took over the account from one of the world’s largest PR agencies and delivered a 378% increase in the volume of articles in the first year.
THE BUSINESS IMPACT OF FIXED AND MOBILE TELECOMS PR
Why does dominating mindshare matter?
The default goal for every telecom PR campaign should be dominating your sector, becoming the company that people know and trust the most. That high level of awareness is the platform for growth that your company needs to build a successful business.
Be the experts
You need to be the company that your prospects know they can turn to when they need a company with your expertise. When you have effective telecoms PR, you become an established expert in your sector – and when they need a solution to a problem, you’re already established as the authority and you’re already at the top of their list to engage.
Build your funnel
Virtually every sales and marketing funnel begins in the same place – awareness. To reach your company’s full growth potential, your awareness needs to be as high as possible, so that you have the greatest potential for landing sales.
“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”
Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions
MASTERY FROM A TELECOM PUBLIC RELATIONS AGENCY
So how do we keep doing this for our clients?
By mastering the science and the art of telecom PR
It’s pretty rare for a PR agency to even use the phrase ‘data-led PR strategy’. But, that’s exactly what’s at the heart of our campaigns – actual, real, usable data that will impress even the toughest tech company CEO.
We are a fluff-free agency. We have a commercial responsibility to our clients to understand exactly where your prospects go for their information. We use data science to determine exactly how and where we can best influence your target market.
Most agencies don’t realize they’re caught in an old and ineffective agency paradigm, whereby their clients don’t receive genuine market expertise. We’ve redesigned the PR agency structure, so that you only deal with experts, both in their domain (such as media relations) as well as their sector (such as telecom).
When you win, we win. In our contract, you’ll see that we sign up for definitive outputs, so you know it’s in our best interests to keep delivering on your behalf.
There is a relatively small pool of people who can understand deep telecom tech and then translate that into fluid, understandable writing that engages your audience. We have some of the best geek-to-human translators in the business.
Storytelling only hits home if we’ve successfully understood the perspective of your target audience and talked to them about what they care about. That’s ‘smart storytelling’ and we’ve nailed it.
As part of our agency structure re-design, we’ve created a role for natural-born media relations pros to do what they do best – create new angles and new media pitches – consistently and proactively.
Somehow, in our digital world, PR agencies have not caught onto the fact that you can contact journalists in any country, so long as you have the right contacts and a good story. We’ve broken the mold and we’ll find all the right journalists across our planet and engage them.
“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”
Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering
THE TELECOM PR AGENCY THAT CONSISTENTLY DELIVERS
Stories we’re generating for our clients
“Sonus understands the nitty gritty details of our highly technical business at least as well as I do. That level of understanding and detail is extremely rare in an agency.”
Chris Goswami, fmr. Director of Communications, Enea