OUR PURPOSE AS A MANUFACTURING AND INDUSTRIAL PR AGENCY
We’re the manufacturing and industrial PR agency that makes you the de facto leader in your field
We know that’s a pretty bold claim, but our track record backs that up.
We are the technology PR agency with the manufacturing and industrial know-how that will put you into the #1 mindshare position in your field.
We’re the industrial PR agency that ensures that your target audience will read more about you than your competitors. It starts with our understanding of your tech and it ends with you becoming the de facto leader in your field.
Read on to find out how we do it.
MANUFACTURING AND INDUSTRIAL PR CASE STUDIES
Proof that our clients dominate mindshare
2022 Share of Voice
Aerospace manufacturing company
In an extremely competitive market, with plenty of rivals using PR to establish their awareness and reputations, we made our European rocket manufacturer client more visible than any other competitor in their field.
Our work resulted in extremely high-profile results with landmark media coverage including the BBC, CNBC, Sky News and the Daily Mail.
For one of the stories we created and promoted, our client received over 200 editorial articles.
THE BUSINESS IMPACT OF WORKING WITH EXPERIENCED MANUFACTURING PR AGENCIES
Why does dominating mindshare matter?
The default PR setting for your organization should be to dominate mindshare, to be the company that is top-of-mind when prospects are looking for the expertise you have.
Experienced industrial PR agencies know that it is the top-of-mind company that will have the best platform for growth. Even if your company has the greatest technology and the greatest people, if your prospects do not think of you when they need a company with your products, services or knowledge, you cannot reach your full growth potential.
Be the experts
When prospects read about you, you are gaining a place in their minds. You become the experts that they know that they can turn to when they need a company with your expertise.
Build your funnel
Virtually every sales & marketing funnel diagram has awareness at the top of the funnel. Your name and your expertise have to be known and trusted before they are likely to buy from you.
“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”
Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering
MASTERY FROM AN INDUSTRIAL AND MANUFACTURING PR AGENCY
So how do we keep doing this for our clients?
By mastering the science and the art of manufacturing PR
Data can and should be the starting point of every PR campaign, but it rarely is. We’ve changed that. Our PR campaigns start with a clear, data-led understanding of what will move the needle for your business.
Imagine a world where a PR agency uses data science to understand where your target audiences go to get their information. Imagine no more, because we’re the manufacturing PR agency that does exactly that at the start of every campaign.
If you’ve dealt with other PR agencies, you might be forgiven for thinking that they’re not exactly the experts. That’s because they have a structural problem that they don’t understand yet. We’ve re-designed the PR agency structure so that you only deal with experts.
It’s time for grown-up objectives in the PR industry. With Sonus, you’re not ‘on the clock’. We charge by deliverables, meaning you’re paying for outputs – what we will deliver for you – rather than hours.
To make a dent in your sector, you have to understand it and speak their language. We hire dedicated (and brilliant) technical writers who start with a deep tech understanding and who use that to build compelling stories.
Just saying things for attention won’t get you very far. In your field, you have to address the interests, concerns, and problems of your target audience. We start with your target audience and what they care about and work backwards to you and your expertise.
Thanks to our new and different PR delivery model, we have baked-in proactivity, where it is the job of an (experienced) individual to consistently pitch the media pro-actively on your behalf. It’s a core part of our service, not something to get around to when things get quiet.
There’s a lot of old, pre-digital thinking about PR still going on. Part of that is thinking that you have to be in the same country as a journalist you’re engaging. That’s just not the case anymore. We find the right journalist that reaches your target audiences and we engage them cross-borders.
Chris Larmour, fmr. CEO, Orbex
THE MANUFACTURING AND INDUSTRIAL PUBLIC RELATIONS FIRM THAT CONSISTENTLY DELIVERS
Stories we’re generating for our clients
“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”
Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions