Case Study
Keeping fonYou’s Messaging At Pace With Technical Evolution
fonYou, a vendor to mobile operators in emerging markets, had been evolving its services and investing heavily in cutting-edge tech like artificial intelligence (AI).
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A quick search today on LinkedIn reveals that there are more than 266,000 jobs in the United States alone that center around content. Likewise, a similar search with the term “thought leadership” reveals more than 56,000 job openings in the US. Almost 9,000 of those combined positions specify B2B experience, underscoring the vast need that B2B marketing teams have for content creators.
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I’m going to make the assumption that you, the reader, are looking around for PR support for your tech company and you need to work out which agencies look suitable. So, if that assumption is correct, read to the end of this article and we may save you a year or two of frustration and possibly even your job.
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It’s happened before: You see a blog, tweet or news story that’s trending, and you have a great idea for how your company can riff off of the idea to gain exposure – the classic newsjack. But successful newsjacking takes experience and following a certain formula to ensure that your great idea doesn’t become a missed opportunity.