Case Study
Keeping fonYou’s Messaging At Pace With Technical Evolution
fonYou, a vendor to mobile operators in emerging markets, had been evolving its services and investing heavily in cutting-edge tech like artificial intelligence (AI).
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua massa tempor nec feugiat nisl pretium fusce id.
Gravida quis blandit turpis cursus in hac habitasse platea. Viverra justo nec ultrices dui sapien eget mi. Mauris pharetra et ultrices neque ornare aenean euismod elementum nisi. Erat nam at lectus urna duis convallis convallis. Sed id semper risus in hendrerit gravida rutrum quisque. Massa tempor nec feugiat nisl pretium fusce id. Mauris augue neque gravida in fermentum et sollicitudin ac orci. Ornare lectus sit amet est placerat in. Mauris nunc congue nisi vitae suscipit tellus mauris. Vitae suscipit tellus mauris a diam maecenas sed enim. Eu augue ut lectus arcu bibendum at varius. Turpis egestas sed tempus urna et pharetra pharetra massa massa. Adipiscing enim eu turpis egestas. Vitae justo eget magna fermentum iaculis. Feugiat scelerisque varius morbi enim. Eget dolor morbi non arcu risus quis varius. Elementum integer enim neque volutpat. In metus vulputate eu scelerisque felis imperdiet. Lacus luctus accumsan tortor posuere ac ut consequat semper.
Turpis egestas sed tempus urna et pharetra pharetra massa massa adipiscing enim eu turpis egestas tellus mauris a diam.
Gravida quis blandit turpis cursus in hac habitasse platea. Viverra justo nec ultrices dui sapien eget mi. Mauris pharetra et ultrices neque ornare aenean euismod elementum nisi. Erat nam at lectus urna duis convallis convallis. Sed id semper risus in hendrerit gravida rutrum quisque. Massa tempor nec feugiat nisl pretium fusce id. Mauris augue neque gravida in fermentum et sollicitudin ac orci. Ornare lectus sit amet est placerat in. Mauris nunc congue nisi vitae suscipit tellus mauris. Vitae suscipit tellus mauris a diam maecenas sed enim. Eu augue ut lectus arcu bibendum at varius. Turpis egestas sed tempus urna et pharetra pharetra massa massa. Adipiscing enim eu turpis egestas. Vitae justo eget magna fermentum iaculis. Feugiat scelerisque varius morbi enim. Eget dolor morbi non arcu risus quis varius. Elementum integer enim neque volutpat. In metus vulputate eu scelerisque felis imperdiet. Lacus luctus accumsan tortor posuere ac ut consequat semper.
Latest Insights From Sonus
Blog | Jul 2020
The Anatomy Of An Effective Newsjack
It’s happened before: You see a blog, tweet or news story that’s trending, and you have a great idea for how your company can riff off of the idea to gain exposure – the classic newsjack. But successful newsjacking takes experience and following a certain formula to ensure that your great idea doesn’t become a missed opportunity.
Blog | Jul 2020
How To Use Gartner’s Hype Cycle To Define Marketing Strategy
Most people in B2B tech marketing are aware of Gartner’s iconic Hype Cycle. Beyond providing interesting data, however, the Hype Cycle can be a key tool for tech marketers to define their marketing strategy.
Blog | Jul 2020
Do You Really Need That Press Release?
It’s a common dilemma when handling marketing and public relations for B2B tech firms: Any time there’s news – big or small – the expectation is that you should issue a press release. The reality, though, is that press releases aren’t warranted for every announcement, and there often are creative alternatives to press releases that will be a better fit.
Blog | Jul 2020
The Anatomy Of An Effective Newsjack
It’s happened before: You see a blog, tweet or news story that’s trending, and you have a great idea for how your company can riff off of the idea to gain exposure – the classic newsjack. But successful newsjacking takes experience and following a certain formula to ensure that your great idea doesn’t become a missed opportunity.
Blog | Jul 2020
How To Use Gartner’s Hype Cycle To Define Marketing Strategy
Most people in B2B tech marketing are aware of Gartner’s iconic Hype Cycle. Beyond providing interesting data, however, the Hype Cycle can be a key tool for tech marketers to define their marketing strategy.
Blog | Jul 2020
Do You Really Need That Press Release?
It’s a common dilemma when handling marketing and public relations for B2B tech firms: Any time there’s news – big or small – the expectation is that you should issue a press release. The reality, though, is that press releases aren’t warranted for every announcement, and there often are creative alternatives to press releases that will be a better fit.