Infostretch: Blog writing becomes critical top-of-funnel marketing activity
Infostretch is a digital engineering services company, based in Silicon Valley. When they first approached Sonus, their website and blog content was confusing and overly technical
Infostretch is a digital engineering services company, based in Silicon Valley. When they first approached Sonus, their website and blog content was confusing and overly technical – and much of it was written by non-native English speakers. Without a professional and engaging digital home, the company was competing on price for low-level projects and was resorting to mass cold emails to get more business.
Having worked with their new CMO in a previous company, we were entrusted with content writing across the board, starting with the blog and extending out to thought leadership articles, eBooks, infographics, video scripting and annual reports. The Sonus team has become a vital and integrated part of Infostretch’s marketing team, requiring little guidance to produce useful and informative content for the company.
Infostretch’s CMO has called the blog the most consistently successful aspect of their marketing. Blog writing has become a critical top-of-the funnel marketing activity, representing ten of the top twenty landing pages for the website. In combination with other marketing activities, Infostretch has seen the most dramatic rise in its revenues in its history and has been entrusted with ongoing work with many household name brands.