Case Study
fonYou: Creating customer-focused messaging and website
fonYou needed to overhaul its website to better represent its technology and solutions. Sonus led the charge with targeted messaging supported by an ongoing PR strategy.
The Problem
fonYou, a vendor to mobile operators in emerging markets, had been evolving its services and investing heavily in cutting-edge tech like artificial intelligence (AI). The problem was that fonYou’s messaging had not kept pace with its technical evolution. The benefits of its solutions were unclear and unconvincing, and its website was outdated. fonYou was not getting a seat at the table for significant deals.
The Solution
Sonus guided fonYou through a process of recreating its messaging, starting with the customer. When the customer and the problems they faced were clear, we then examined fonYou’s portfolio of solutions, turning features into benefits. Sonus uncovered every reason why a prospect should trust fonYou, and we managed the creation of an entirely new benefits-led website followed with an ongoing PR program.
Business Impact
The CEO said the new website captured who fonYou really is for the first time. Since the repositioning and start of the PR campaign, fonYou is being recognized by mobile operator personnel. They have been invited to more RFPs than ever before. And now, multinational operator groups have taken notice and engaged them in multiple proofs of concept and projects.
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