Case Study
fonYou: Creating customer-focused messaging and website
fonYou needed to overhaul its website to better represent its technology and solutions. Sonus led the charge with targeted messaging supported by an ongoing PR strategy.
The Problem
fonYou, a vendor to mobile operators in emerging markets, had been evolving its services and investing heavily in cutting-edge tech like artificial intelligence (AI). The problem was that fonYou’s messaging had not kept pace with its technical evolution. The benefits of its solutions were unclear and unconvincing, and its website was outdated. fonYou was not getting a seat at the table for significant deals.
The Solution
Sonus guided fonYou through a process of recreating its messaging, starting with the customer. When the customer and the problems they faced were clear, we then examined fonYou’s portfolio of solutions, turning features into benefits. Sonus uncovered every reason why a prospect should trust fonYou, and we managed the creation of an entirely new benefits-led website followed with an ongoing PR program.
Business Impact
The CEO said the new website captured who fonYou really is for the first time. Since the repositioning and start of the PR campaign, fonYou is being recognized by mobile operator personnel. They have been invited to more RFPs than ever before. And now, multinational operator groups have taken notice and engaged them in multiple proofs of concept and projects.
Latest Insights From Sonus
Blog | Jun 2021
Why Content Is Still King – Especially In B2B Tech
A quick search today on LinkedIn reveals that there are more than 266,000 jobs in the United States alone that center around content. Likewise, a similar search with the term “thought leadership” reveals more than 56,000 job openings in the US. Almost 9,000 of those combined positions specify B2B experience, underscoring the vast need that B2B marketing teams have for content creators.
Blog | Jan 2021
B2B Tech PR Agencies vs Consumer Tech PR Agencies
I’m going to make the assumption that you, the reader, are looking around for PR support for your tech company and you need to work out which agencies look suitable. So, if that assumption is correct, read to the end of this article and we may save you a year or two of frustration and possibly even your job.
Blog | Jul 2020
The Anatomy Of An Effective Newsjack
It’s happened before: You see a blog, tweet or news story that’s trending, and you have a great idea for how your company can riff off of the idea to gain exposure – the classic newsjack. But successful newsjacking takes experience and following a certain formula to ensure that your great idea doesn’t become a missed opportunity.
Blog | Jun 2021
Why Content Is Still King – Especially In B2B Tech
A quick search today on LinkedIn reveals that there are more than 266,000 jobs in the United States alone that center around content. Likewise, a similar search with the term “thought leadership” reveals more than 56,000 job openings in the US. Almost 9,000 of those combined positions specify B2B experience, underscoring the vast need that B2B marketing teams have for content creators.
Blog | Jan 2021
B2B Tech PR Agencies vs Consumer Tech PR Agencies
I’m going to make the assumption that you, the reader, are looking around for PR support for your tech company and you need to work out which agencies look suitable. So, if that assumption is correct, read to the end of this article and we may save you a year or two of frustration and possibly even your job.
Blog | Jul 2020
The Anatomy Of An Effective Newsjack
It’s happened before: You see a blog, tweet or news story that’s trending, and you have a great idea for how your company can riff off of the idea to gain exposure – the classic newsjack. But successful newsjacking takes experience and following a certain formula to ensure that your great idea doesn’t become a missed opportunity.