Case Study

fonYou: Creating customer-focused messaging and website

fonYou needed to overhaul its website to better represent its technology and solutions. Sonus led the charge with targeted messaging supported by an ongoing PR strategy.

The Problem

fonYou, a vendor to mobile operators in emerging markets, had been evolving its services and investing heavily in cutting-edge tech like artificial intelligence (AI). The problem was that fonYou’s messaging had not kept pace with its technical evolution. The benefits of its solutions were unclear and unconvincing, and its website was outdated. fonYou was not getting a seat at the table for significant deals.

We managed the creation of an entirely new benefits-led website followed with an ongoing PR Program.

The Solution

Sonus guided fonYou through a process of recreating its messaging, starting with the customer. When the customer and the problems they faced were clear, we then examined fonYou’s portfolio of solutions, turning features into benefits. Sonus uncovered every reason why a prospect should trust fonYou, and we managed the creation of an entirely new benefits-led website followed with an ongoing PR program.

 

Sonus uncovered every reason why a prospect should trust fonYou.

Business Impact

The CEO said the new website captured who fonYou really is for the first time. Since the repositioning and start of the PR campaign, fonYou is being recognized by mobile operator personnel. They have been invited to more RFPs than ever before. And now, multinational operator groups have taken notice and engaged them in multiple proofs of concept and projects.

Latest Insights From Sonus

Global Reach

We’re a single, unified team based in the critical media and analyst markets of the US and UK - with contacts across the world. We’re in a rare sweet spot - a focused, boutique operation with global reach. Drop us a note.

  • This field is for validation purposes and should be left unchanged.

By submitting this form, you agree that you have read and understand Sonus PR's Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

Sonus Public Relations LLC

540 Howard Street
2nd Floor
San Francisco
CA 94105
United States

+1 (415) 965-3212
sayhello@sonuspr.com

Sonus Public Relations Ltd

69 Old Street
London
EC1V 9HX
United Kingdom

+44 20 3751 0330
sayhello@sonuspr.com