Case Study
Enea: Creating hundreds of leads through a new content format
As the COVID-19 pandemic put an end to physical exhibitions and events in 2020, Enea Openwave needed to find a new way to generate engagement and business leads in the telco market.
The Problem
As the COVID-19 pandemic put an end to physical exhibitions and events in 2020, Enea Openwave needed to find a new way to generate engagement and business leads in the telco market.
The solution would have to be digital and it would have to cut through the industry’s mass-move to digital formats in response to the pandemic.
The Solution
In collaboration with Enea Openwave, Sonus developed the idea of condensed thought-leadership webinars that would only require 15 minutes of prospects’ time. This would use the tried-and-tested webinar format, but inject new life into it, forcing everyone to get to their point quicker and end the death-by-Powerpoint of standard webinars.
Together with Enea Openwave, we developed the content, found the expert speakers and promoted the 4 episodes. We called them “Microcasts“ and delivered them under Mobile Video Industry Council thought leadership brand.
Business Impact
The format proved extremely popular. Unlike every webinar any of us had attended before, prospects stayed engaged until the end, with virtually no drop-off.
The Microcasts, now running on Enea Openwave’s YouTube channel have received in excess of 4,600 streams, beating the average video views of the largest players in the telco market like Nokia and Ericsson by a significant margin. The content delivered over 300 new operator leads for Enea Openwave.
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