Generate new leads.
Warm up existing leads.
Show your expertise.
Tech Content Marketing
Are you getting a steady flow of warm business leads? Or does it come in spurts? Some leads out-of-the-blue? Some introductions at a show?
The marketing department needs to take the initiative and increase the flow. Better quality and quantity of leads. Content is the key. And email is a great channel. Don’t believe the doubters. No-one likes spam. But everyone loves great, targeted information that helps solve their problems.
The beauty of email marketing and marketing automation is that your engaged targets rise to the top.
You can see the buying signals. We show you how to maximize the email channel. We can set up your email marketing or marketing automation software. We profile your targets. And we create your content.
You get the emails. Every publication and analyst firm, it seems, is cranking out webinars.
You may have looked into them. You may have even have done one or two. But don’t you feel like you’re missing the big picture?
Which third-party should you go with? Which one delivers the best results? The best value? Should you go it alone? What happens with the leads after you’re done? We guide you through the minefield. We present the best opportunities. And we help integrate it into your wider marketing and lead generation programs.