B2B TECH PR FIRM | B2B TECHNOLOGY PR AGENCY

The B2B Tech Storytellers

Scroll to find out why we are probably the best B2B tech PR firm on the planet

OUR PURPOSE AS A B2B TECH PR AGENCY

We’re the B2B tech PR agency that makes you the de facto leader in your field

That’s a pretty bold statement for a tech PR agency, right?  It also happens to be true.  Our track record with clients shows that this is consistently what we do.

If we work with you, it is the highest probability that you will quickly gain domination of mindshare – your prospects will read about you more than your competitors.  You become the de facto leader in your field.

B2B TECH PR CASE STUDIES

Proof that our clients dominate mindshare

THE BUSINESS IMPACT OF WORKING WITH EXPERIENCED B2B TECH PR AGENCIES

Why does dominating mindshare matter?

Dominating mindshare has nothing to do with vanity and everything to do with improving business results.  It generates trust for your company and products, making you into the most visible company in your space, with the increased trust that comes with that.

Experienced B2B tech PR agencies know that however amazing your technology and your team may be, the company that is most likely to succeed in your market is the one that is best known by your prospects – and therefore becomes the most trusted name in your space.  In new and emerging markets especially, gaining mindshare is especially critical, as it typically translates rapidly into market share.

 

Be the experts

Being seen consistently as the experts in your field makes you the company that prospects are most likely to seek out when they need an organization with your expertise.

Build your funnel

There’s a good reason why sales and marketing funnels diagrams start with awareness.  Without the starting point of awareness, it is extremely challenging to move onwards towards sales.

 

“It is well known throughout our entire marketing organization that you can reach out to Sonus for insight and strong recommendations on any project we’re developing. That’s an extremely valuable commodity that just isn’t replicated by other PR agencies.”

Amit Malhotra, Global Lead, Marketing Communications & Programs, VIAVI Solutions

MASTERY FROM A B2B TECH PUBLIC RELATIONS AGENCY

So how do we keep doing this for our clients?

By mastering the science and the art of B2B tech PR

Science
Art
Data-led PR strategy

This isn’t something you will hear from many agencies, but we start our PR strategies with data. We audit your competitive position, so we can plot a course to get you to the head of the pack.

Razor-sharp targeting

We use data analytics to pinpoint the exact publications that your target market is reading. With that solid start, our B2B tech PR agency knows where to focus our energies so we move the needle for your business.

 

Multi-layered expertise

We are structured a little differently to other agencies so that each person on your team is an expert in their discipline (such as content creation or analyst relations), as well as in their domain (such as telecoms).

Focused on delivery

We offer grown-up PR business services.  We spell out the deliverables we will achieve for you in our contract, so there is no vagueness and we’re focused on achieving the exact results we agree upon.

Geek to human translation

It is a skill that is not especially common – the ability to take complex tech and translate that into plain English benefits and stories. Our geek-to-human translators are the best in the business.

Smart storytelling

To tell a story that resonates, we need to start with your target audience and work backward.  That way, the themes and stories we create resonate clearly with who you are trying to attract.

 

Baked-in proactivity

At other agencies proactive pitching is something that is done after they have done all the other to-do items. We think differently – you’ll have someone on your team whose only job it is to pitch media consistently.

Borderless PR

It is amazing to think how interconnected our digital world has become.  Yet somehow most PR agencies haven’t realized that you can successfully pitch journalists outside of their geographic borders. We do genuine global PR (and it turns out you don’t need 50 offices to do it).

“Sonus is amazing! With our previous agency, we were facing a lot of challenges mainly because they weren’t technical enough. But it’s so easy to work with everyone at Sonus because they get us.”

Pragya Vaishwanar, Market and Sales Enablement, Capgemini Engineering

“Sonus understands the nitty gritty details of our highly technical business at least as well as I do. That level of understanding and detail is extremely rare in an agency.”

Chris Goswami, fmr. Director of Communications, Enea