BRAND STRATEGY

CLARIFY YOUR POSITIONING.
BE DIFFERENTIATED.
OUT-THINK YOUR
COMPETITORS.

BRAND STRATEGY FOR TECH

MESSAGING & POSITIONING

Is your company’s positioning clear? Do you look dramatically different? Or do you look like another company that does a bunch of technology stuff?

Getting to the simple truth, the simple purpose of your company, can be complicated.

We provide the outside perspective. We provide the market context and analysis. We provide the senior marketers that know your technology market, to guide you and your stakeholders through the process.

When we complete the process, you will have simple, powerful words to describe your company. We will articulate your purpose, your differentiation and the reasons why the outside world should trust you.

COMPETITIVE INTELLIGENCE

Your company doesn’t live in a bubble. Yes, you have to forge your own path. But you cannot ignore what your competitors are doing.

For your marketing department to be treated like the strategic resource it is, you need to provide competitive intelligence.

What are your competitors doing? What are they launching? What messages are they pushing? Which media and analysts are writing about them? Where are they exhibiting? Who are they hiring?

You and your exec team don’t have to be paranoid. You just have to be well-informed.

We provide the research. We provide the analysis and intelligent commentary. We allow you to be the starting point for your company’s response to the market.

More ways we can help you:

Public Relations
Content creation
Content marketing
Events & awards
Digital marketing

Global Reach

We’re a single, unified team based in the critical media and analyst markets of the US and UK - with contacts across the world. We’re in a rare sweet spot - a focused, boutique operation with global reach. Drop us a note.

  • This field is for validation purposes and should be left unchanged.

By submitting this form, you agree that you have read and understand Sonus PR's Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

Sonus Public Relations LLC

981 Mission Street
San Francisco
CA 94103
United States

+1 (415) 965-3212
sayhello@sonuspr.com

Sonus Public Relations Ltd

69 Old Street
London
EC1V 9HX
United Kingdom

+44 20 3751 0330
sayhello@sonuspr.com